Photographer

Mélina Alexandra Photography

​August 2020 - Present

 

I document lives - whether it's an elopement, welcoming a new baby to the world or a day in the life with a family - to me it's all so very important!

• Photographer responsible for creative vision, editing and gallery delivery.

• Customer experience is the key to having a successful business and this is my number one focus. 

• Responsible for all sales calls, closing deals & marketing strategies.

• Grew my Instagram following from 150 followers in August of 2020 to 1,820 in July of 2021 by partnering with likeminded business with a similar demographic, while staying committed to posting daily content to retain and increase engagement.  

• Currently in the website creation phase ready to launch by end of Summer 2021. 

​

Marketing, Events & Tourism Manager

Park Royal Shopping Centre

​Sept 2013 - August 

 

Park Royal is Vancouver’s 2nd largest shopping destination. It’s home to 200+ shops, restaurants & services over a 70  acre property.

 

• Lead marketing initiatives regarding brand, events and tourism.

• Saved on agency costs by managing the creative art direction and execution of our campaigns to reallocate the budget towards wider media coverage.

• Built the shopping centre’s website alongside the Marketing Director and website development agency.

• Ensured the new website communicated properly to the customer directory boards (via backend interface).

• Park Royal in-house Photographer/Art Director for campaign photo shoots and Park Royal hero shots.

• Solely responsible for events and festivals with many moving parts including, but not limited to:

  • Program design

  • Managed event staff both internal and external

  • RFP event material/staging/AV/entertainment and contracts involved

  • Promoted and onboarded vendors

  • Developed show itineraries and liaised with all parties involved

  • Developed waste and emergency plans

  • Developed signage packages

  • Handled all legal paperwork for insurance and license agreements

  • Promoted the events to ensure attendance numbers

• Spearheaded social media content generation, strategy and calendar.

• Executed and tracked social media postings/contests across all platforms.

• Composed all e-newsletters, blogs and press releases.

• Spearheaded the creative concepts and scripts of TV commercial spots working alongside the Producers and Directors.

• Enlisted and analyzed cross media research findings to decide how to proceed with future campaigns.

• Delegated tasks, coached, and followed up with Marketing Assistant.

 

Regional Public Relations Coordinator

Fairmont Hotels and Resorts

June 2013 - Sept 2013 (Contract)​

 

One of Canada’s grand railway hotels, The Fairmont Hotel Vancouver offers guests elegant accommodations with updated modern amenities and best in class services.

 

• Supported the Director of Public Relations for the Pacific Northwest.

• Corresponded with the region’s Managers and tourism partners on planning familiarization programs for writers and press.

• Corresponded with writers and press regarding their travel itineraries.

• Wrote and distributed regional press releases.

• Built, organized, and maintained regional media and VIP list.

​

Marketing Coordinator

Fairmont Vancouver Airport

June 2012 - June 2013 (Maternity Leave Fill)

The Fairmont Vancouver Airport hotel is currently rated #1 airport hotel in North America and the only soundproofed luxury hotel & spa located in-terminal at YVR.

 

• Directly supported The Fairmont Vancouver Airport’s Director of Sales and Marketing.

• Collaborated with Regional Director of Public Relations and Regional Director of Internet Marketing to extend our marketing programs.

• Maintained all campaigns on marketing calendar with associated costs and ROI.

• Managed all social media platforms.

• Designed all print materials in Adobe Illustrator and Adobe InDesign for public advertisements and in-house guest information.

​

Fairmont Gold Supervisor

Fairmont Vancouver Airport

October 2010 - June 2012 

​

• Presented the highest level of personalized service to each
  Fairmont Gold guest.

• Checked guests in and out - streamlining their stay from start to finish.

• Planned and booked travel itineraries for guests.

• Managed VIP lounge and all meal services.