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My Work
Fall 2016
Our Fall 2016 campaign was a continuation of the new creative concept launched in Spring 2016. We updated the letters with new faces, clothing, artwork, and story line. All the photography was shot by me, I art directed the photo shoots (along with my colleague), and corresponded with our freelance graphic designer to achieve this final look and feel. I have continued to do this throughout 2017.
Spring 2016
In May 2016 the Marketing team and I launched this brand creative for the first time in Market (digital, print, & out of home.) Our goal was to highlight all that
Park Royal has to offer. Not only is the centre a fashion destination, but also a community inclusive of eateries, and variety of artwork. The centre is steps away from Vancouver's iconic Spirit Trail. Our mission is to encapsulate all that Park Royal offers and get our name out there!
Tourism
In 2016 I promoted Park Royal to the Tourism industry (new market for Park Royal). Projects I spearheaded: membership sign up for Tourism Vancouver, creation of a new tourism brochure with a distribution of 60k copies, creation of the ‘Art Walk’ brochure, a new partnership with the Vancouver Art Gallery, organization of a concierge FAM trips of
Park Royal, and regular visits to introduce myself to the concierge teams and bus companies of Vancouver. In 2017 we elevated our role by attending the Tourism Business Showcase at Vancouver's Convention Centre, adding a shuttle program from Canada Place to Park Royal during the busiest season of the year and joining the Canadian Inbound Tourism Association (Asia Pacific).
CTV
We work closely with CTV to capture segments which air during prime time news hour. In 2016 one minute segments were scripted by the Park Royal team and I produced and art direct the filming of these segments. . In 2017 we narrowed the timeframe of each video to allow for more coverage and log fill time during all broadcasting hours on CTV. For more videos please visit the Park Royal youtube channel by clicking here.
Events
I also spearhead all events that happen on Park Royal grounds. In the video to your left I showcase the four day grand opening of Park Royal's Simons department store which happened in Oct 2015. This spring I organized 'Taste of Park Royal' which hosted 15 of our 35+ food retailers in the common space of Park Royal. In November 2017 we will host our 8th annual ‘Light Up The Village’ event. You can watch the 2016 video by clicking here.
To see more or discuss opportunities let's talk >>
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